Competitor Analysis
Our product, the Safe Guardian, is the most comprehensive solution for ICU line management, combining unmatched hygiene, superior capacity, and efficient organization at a more affordable price.
Product |
Hygiene |
Capacity |
Organization |
Cost-efficiency |
Da Vinci Medical |
✘ |
7 Lines |
|
$499 |
Edwards Lifesciences |
✘ |
4 Lines |
|
$387.15 |
The Beata Clasp |
✘ |
4 Lines |
|
$19.5 |
|
Silicon Material - Easy to clean |
6 Lines
Triangular Base |
3-Column Design |
$50
Lower Price |
Market Strategy
The therapy device market, which includes IV tubing sets, is a significant expenditure of approximately 3 billion USD, with an expected average growth rate of at least 2.5% based on The Infusion Therapy Device Market analysis. In the United States alone, over two million adults require intensive care unit (ICU) services each year for a variety of critical interventions. Given this significant demand, our IV tube organizers have the potential to enter a market valued at more than USD 200 million. Given that our organizer can hold a maximum of 15 IV tubes, we estimate that the market size for our device will range between 205 million and 238 million USD within seven years. This projected market value is conservatively stated.
Marketing Strategy
Our market distribution strategy employs direct sales to hospitals, capitalizing on our established relationships with Registered Nurses (RNs) within the UCI Health ICU unit to promote our product. These RNs will showcase our product at nursing conferences, extending its reach to a broad audience of RNs from various hospitals.
To drive continuous sales, the tape component of our holder is designed as disposable, ensuring it caters to the individual needs of each patient. Additionally, our product is available online, bolstered by strategic partnerships with Innovation and UCI Health Ventures.
Our product is streamlined via the molding process. Classified as an FDA Class I medical device, our product does not necessitate a 510(k) submission since it is designed for non-contact use with patients.
Our Team
Zoey Shen
Yuxuan Bai
Jiayi Feng
Wendy Wang